From experience alone, I have seen the way Social Media has changed the business world. I have been interning at Girls Rock & Girls Rule for almost two years now. GRGR is a company that promotes female musicians. Most of what we do could not be accomplished without the use of social media.
I believe that Social Media may have gone a little too far. Like Steve Chazin said on Feakonomicsmedia.com "I can know what’s on their minds (MySpace), who else they know (Facebook/LinkedIn), and even what they are doing at this very moment (Twitter). On the other hand, I’m not sure I need to know any of that." It may be more beneficial to use Social Media as a business tool then to know where your friend is eating dinner and if that dinner will be with his or her significant other.
At GRGR we use Myspace to host music from all the female musicians we represent and we have Twitter linked to Facebook so we can let all of our followers and friends know what resources are available or about new news on the music scene. Our newsletter is linked to a Wordpress blog which also happens to be our website and we use music sites like reverbnation.com to get in touch with other artists and managers. The possibilities are endless.
But Social Media does not stop at business promotions. There are blogs and Twitters for political groups and initiatives all over the world. Obama got on the bandwagon during the presidential election. David Carr, New York Times, wrote an article explaining how Obama was able to build a fan-base that would help him move past the republican candidate John McCain. His advisers saw that to target a larger audience the use of Social Media would prove to be highly beneficial, they were right.
SOcial Media has created a new world. It has made networking easier ( and probably more important) and has opened the doors for really pushing ideas and businesses to new levels. From here on people wanting to start new start-ups are going to have to get very creative. Topping the Facebook and Twitter of today is not going to be easy.
I agree with you on the fact that topping the Facebook and Twitter networking sites will not be easy. Since Facebook have you hooked onto their sites. You can't just simply quit Facebook and join another social networking site with a snap. There's no point in joining a new social networking site if you have no friends that are using it.
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ReplyDeleteThis is great! It definitely has a created a new world, probably not better than the one we live in, because I think realistically, the world we live in is much safer and easier to handle, the use of the internet is growing too fast, and not always in the right directions.
Facebook will be one of the most successful networking sites for years to come because of its simplicity and the ability to communicate with others. I don't think no one will top it in the near future.
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